Koerber’s Fine Jewelry Receives Prestigious “Rookie of the Year” Award:

Chosen From Among 750 Jewelry Stores Worldwide

(New Albany, IN) September 22, 2008 - Local jeweler, Koerber’s Fine Jewelry in New Albany, IN, was recently honored with the prestigious Rookie of the Year award at a global conference in Las Vegas, NV, hosted by Hearts On Fire – one of the fastest growing diamond brands in the world.  Hearts On Fire University is an intensive three-day sales, training, and motivational seminar. There were five companies nominated during this year’s forum for the Rookie of the Year: Nagi Jewelers in Stamford, CT; Long Jewelers in Virginia Beach, VA; Meyers Jewelers in Grove City, OH; and Lucido Fine Jewelry in Sterling Heights, MI.  After only a year as a Hearts On Fire Retail Partner, Koerber’s has been recognized for their outstanding leadership, exceptional customer service, and commitment to the Hearts On Fire brand. The prestigious nomination solidified their position as a member of an elite retail group servicing the luxury jewelry marketplace.

Upon receiving recognition as Rookie of the Year, Mike Koerber, Owner of Koerber’s Fine Jewelry, remarked, “We are honored to receive this prominent award and delighted to fully support the Hearts On Fire brand. Our team is dedicated to sharing our passion about The World’s Most Perfectly Cut Diamond with our clients.”

Koerber’s joined other prestigious retail associates from over 20 countries. At Hearts On Fire University, retailers attended various cutting-edge educational sessions while learning how to integrate the Hearts On Fire brand into their stores. This year, the seminars covered everything from diamond basics to family business leadership sessions to a presentation from keynote speaker Anthony Robbins.

“Hearts On Fire University supports the continual growth and educational effort that inspires jewelers to fall in love with their businesses again,” said Glenn Rothman, CEO of Hearts On Fire.

About Hearts On Fire®
The Hearts On Fire Company (HOF), based in Boston, MA, is successfully building the preeminent consumer brand in the fine diamond jewelry business, powered by the pulsating energy of its extraordinary diamonds. Founded in 1996, Hearts On Fire has established a new industry standard for diamond cutting perfection, enabling the Company to become one of the world’s fastest growing diamond brands. The Company continues to redefine the industry through its extraordinary diamonds, sophisticated marketing and training programs and unique retail relationships. Hearts On Fire, The World’s Most Perfectly Cut Diamond®, is carried in more than 30 countries, including 600 U.S. retail locations, as well as locations throughout the U.K., Asia, and the Caribbean. For more information, please visit www.heartsonfire.com.